Benevity - Enabling Corporate Social Responsibility

How To Take Cause Marketing, CSR, Community Investment and Workplace Giving from "Feel Good" to "Real Good"

People care more than ever about giving back and have greater expectations of companies to help them support causes they care about as part of customer and employee exeriences. Companies picking up on the importance of connecting with people around causes have fueled huge growth in cause marketing, community investment and workplace giving programs. But the status quo of traditional social good initiatives won't cut it anymore : people want and expect more meaningful ways to be actively involved in giving back. They expect companies are to weave social responsibility, sustainability and community investment into the fabric and culture of what they do. Inspiration is hugely powerful tool: the companies that help inspire people by enabling them to give back as part of customer/employee experiences can create truly sustainable relationships with their customers and employees.

Find out how to reinvent corporate giving to Do More Good (for the world and your business).

View the Reinventing Corporate Giving video

Best Practices for Employee Giving, Matching and Volunteering Programs

What are the best practices for workplace giving programs? Companies who “get it” understand that employee giving, matching and volunteering initiatives can help them both be good corporate citizens and inspire their employees to better performance. More than just “checking the box” that they have a program, increasingly companies are looking to understand and action the best practices of employee giving so they can get the most out of their initiatives and investments. Done properly, employee giving and volunteering will help attract, retain and engage your employees, increase your brand/reputation, and form part of your ability to "outbehave" the competition for sustainable advantage.

In this article, we'll look at Part 1 of the best practices for workplace giving, matching and volunteering programs. (Stay tuned for Part 2 to follow.)

While the motivation for workplace philanthropy programs is to help the charities, there is also the added benefit to the attraction and retention of employees from a recruitment standpoint. "There are social goals for these programs, but there are also business impacts," said Bryan de Lottinville, Founder and CEO of Benevity. "Companies that get it are recognizing that employee engagement is a Holy Grail for human capital management and the connection between engaged employees and out-performing the competition is clear."

Bring the Web Experience to Workplace Giving to Ignite Employees Passions & Participation