Customized Applications

Create a seamless, you-branded solution with Benevity's embedded giving engine

Customized Applications

Since it is an API-based solution, Benevity can be the "back-end" platform for virtually any initiative that has or includes charitable giving as part of its goal. From online bingo to social networks to corporate intranets to crowd-sourcing platforms, Benevity's embedded giving engine can be easily integrated with your proprietary front-end to create a seamless solution.

See Sample Applications

A financial services company that has a strong community investment orientation wants to grow its brand, business and competitive advantage in a crowded marketplace. It uses the Benevity platform to differentiate around social responsibility in a tangible, transparent and authentic way that enages customers and employees, builds loyalty and grows business. Using Benevity, the financial institution can:

Give customers the option to redeem loyalty currency for a tax receiptable donation to their chosen charity
Activate “Personal Foundation” functionality within the online environment allowing customers to transfer funds into their “Giving Account” and manage all donations and tax receipts from a central trusted place (make Giving Account a new product?)
Use donation/loyalty currency to incent actions such as credit or debit card usage, account activation or volunteerism)
Promote corporate charitable causes through innovative, real-time matching programs, potentially doubling impact
Market a white-label charitable gift card (or pre-loaded Visa® or MasterCard® product with a charity component) to merchant customers
Build an optional workplace giving program for employees that includes “Personal Foundation” capabilities comprised of one or several charities

A large retailer with existing charitable giving initiatives, a customer loyalty program, a store-branded credit card and store-branded gift cards seeks to differentiate itself from competitors and build stronger customer “stickiness”. It uses the Benevity platform to build innovative customer giving options that help create a unique, values-based connection with its customers, building engagement and loyalty as well as new revenue opportunities. Using Benevity, the retailer can:

Create store-branded gift cards that give customers the option to redeem loyalty currency for a tax-receiptable donation to their chosen charity
Develop store-branded gift cards that include in the face value of the card both store dollar value and a specific dollar value that can be allocated to the charity of choice of the recipient
In the above two examples, card recipients may not be current customers, leading to viral customer growth potential
Give store-branded credit card users the ability to redeem loyalty currency for a tax receiptable donation to their chosen charity

The Benevity API is used to implement all of these alternative giving programs, weaving them into a coherent and powerful program that is consistent with the company's responsible business strategy.

We believe we can do anything. Just ask us!

Request a Demo!

Have us call you!

[Did you know...]

The importance of CSR is increasing in the minds of CEOs. When asked to indicate how high a priority CSR was to their companies, 56% stated it was high or very high, compared to only 34% three years ago. The expectation of respondents is for even greater priority in the future: 69% of surveyed CEOs project that it will be a high or very high priority three years from now.

Global Business Barometer, survey conducted by the Economist Intelligence Unit on behalf of the Economist, online survey conducted Nov-Dec 2007
That American Express began the first “embedded giving” campaign in 1983, for the Statue of Liberty restoration project. By donating a penny to the project for every cardholder purchase, the company raised $1.7 million. (Incidentally, American Express card use increased 27%, and card applications rose 45%).
Based on a McKinsey study of corporate executives from around the world, 84% believe that society expects a much more active role in environmental, social and political issues than it did five years ago.
When asked about barriers to supporting charities and non-profits, the top reasons cited included not being asked, not liking the way donation requests were being made, and not knowing how to give.

Corporate Social Responsibility Review Autumn 2007, The Conference Board of Canada.
Implementing the Benevity platform can improve a company's ability to attract and retain key employees. Talented personnel weigh a company's CSR policies among other factors when deciding where to work, and how long to stay there. In recent surveys of corporate employees, a consistent 8 out of 10 report being more motivated and loyal the more socially responsible a company becomes.

Corporate Social Responsibility Review, The Conference Board of Canada, Autumn 2007.
Making Benevity a part of your coherent responsible business strategy will improve your reputation in the marketplace. A Globescan study that asked respondents in 1999 and again in 2005 about the factors most influencing their impressions of companies, showed that in the latter year consumers were much more likely to volunteer corporate social responsibility factors, putting these factors well ahead of brand image.
Integrating Benevity's functionality into your systems can protect against future reputational incidents. A Weber Shandwick survey of CEOs in eleven countries found that 79% of respondents thought a strong corporate social responsibility record enables a company to recover faster post-crisis.
Weaving Benevity into your customer-facing processes can increase sales, market share and customer loyalty. A 2006 study by the Calvert Group said consumers were 77% more likely to buy a product or service from a company that is socially responsible, and 71% more likely to buy the stock of such a company. A 2006 poll by Cone Inc., a marketing agency in Boston, reported 89% of Americans between 13 and 25 would switch from one brand to another associated with a "good cause", if products and prices were comparable.
Traditionally, charities have relied on a small support base to survive. The top one-quarter of donors provided 82% of the value of all donations and the top 10% accounted for 62% of all donations.

Caring Canadians, Involved Canadians: Highlights from the 2004 Canada Survey of Giving, Volunteering and Participating, Statistics Canada, June 2006).
Individuals are a huge part of the philanthropic puzzle. Of the $300 Billion given to non-profits in the U.S. in 2007, only 5.1% came from corporations and their Foundations. Canada's percentages are comparable.

Analysis conducted by "Giving USA", 2007.
Online is the place people want to be: Although still less than 3% of total giving, online giving is growing exponentially; from $250 million in 2000 to more than $6.9 Billion in 2006

e-Philanthropy Report
Online donors contribute more: They give in total (both online and offline) more than 50% more than donors who do not give online

Kinterra/Luth Nonprofit Trend Report.
Easy = Effective: In the January 2008 Keystone Report of online philanthropy markets, 92% of respondents cited convenience as the reason they choose to give online.
Matching programs increase total donations: The existence of a matching gift increases total donation response rates by more than 20%

Analysis conducted by Giving USA, 2007.

Benevity - Enabling Corporate Social Responsibility

Create a seamless, you-branded solution with Benevity's embedded giving engine

Customized Applications

Customized Applications