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Reinventing Corporate Giving (And Why You Need To!)

Submitted by Jana Taylor on Nov 29, 2011

How To Take Cause Marketing, CSR, Community Investment and Workplace Giving from "Feel Good" to "Real Good"

People care more than ever about giving back and have greater expectations of companies to help them support causes they care about as part of customer and employee exeriences. Companies picking up on the importance of connecting with people around causes have fueled huge growth in cause marketing, community investment and workplace giving programs. But the status quo of traditional social good initiatives won't cut it anymore : people want and expect more meaningful ways to be actively involved in giving back. They expect companies are to weave social responsibility, sustainability and community investment into the fabric and culture of what they do. Inspiration is hugely powerful tool: the companies that help inspire people by enabling them to give back as part of customer/employee experiences can create truly sustainable relationships with their customers and employees.

Find out how to reinvent corporate giving to Do More Good (for the world and your business).

View the Reinventing Corporate Giving video

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Warning: The Claim “100% of your donation goes to the cause” May (Ironically) Be Hazardous to the Greater Good

Submitted by Bryan de Lottinville on Nov 02, 2011

Why Companies Can & Should Help Increase Transparency and Donor Education in their Workplace Giving, Cause Marketing and Community Investment Programs

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"For a cause: How workplace campaigns can benefit brands" - BizReport Features Benevity

Submitted by Jana Taylor on Jun 17, 2011

For a cause: How workplace campaigns can benefit brands: BizReport Article by Kristina Knight on June 17, 2011. When brands partner with a cause, many times they are shooting for unknown-to-them or past customers to engage through giving. But these brands may be missing out by not including one key element: the workplace campaign. Kristina Knight recently chatted with Jana Taylor, Vice President of Marketing with Benevity about the challenges and rewards of workplace giving opportunities.

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A Rising Tide Raises All Boats...

Submitted by Bryan de Lottinville on Jun 15, 2011

The data is clear: broader charity choice ignites greater participation and engagement in social good programs. Yet most companies are still wrestling with the issue of expanded choice in their cause marketing and workplace giving programs. This highlights a growing disconnect between the people managing the programs and the employees and consumers the programs are targeting. (The issue often comes to light when their program take-up or ROI isn’t hitting the project goals, or having the desired impacts.) So why isn’t greater charity choice more common in workplace giving and cause marketing programs? In this post we look at what’s holding companies back from expanding choice and what they can do about it. And we’ll show how “A Rising Tide Raises All Boats” aka how increasing choice also leads to a greater total contribution and impact for your company’s strategic cause(s).

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Just BeCause...

Submitted by Bryan de Lottinville on Jun 13, 2011

Welcome to Just BeCause... the new "official" Benevity blog

Why a Benevity blog?

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