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Missing the Mark - Participation Rates in Workplace Giving & Employee Volunteering

Submitted by Jana Taylor on Aug 11, 2011

In the 2010 Edelman goodpurpose report Carol Cone - the matriarch of cause marketing - declared that “cause marketing as we know it is dead”.

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Loyalty Programs and Social Responsibility: A Conundrum

Submitted by Bryan de Lottinville on Aug 08, 2011

Last week I read “Leveraging Loyalty for Social Change”, written by Bryan Pearson, President of LoyaltyOne. These are the folks who run Canada's Air Miles coalition loyalty program, among other things. Loyalty programs are definitely a powerful and relatively untapped venue to galvanize consumer engagement around social action and giving back.

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What the Giving USA 2011 Report Means for Corporate Strategy

Submitted by Jana Taylor on Jun 23, 2011

This week, the Giving USA Foundation released it’s latest report “Giving USA 2011: The Annual Report on Philanthropy for the Year 2010” (link to http://www.givingusareports.org). So what are the implications of the new giving data for corporate giving? And what should companies do about it? In this post we look at a few of the top takeways and 5 ideas on how companies can do corporate giving better.

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Just BeCause...

Submitted by Bryan de Lottinville on Jun 13, 2011

Welcome to Just BeCause... the new "official" Benevity blog

Why a Benevity blog?

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