how Benevity benefits you
how benevity benefits you
Responsible Business in Action
Benevity provides a secure, easy-to-use online software platform that companies can use to integrate social business strategies into customer, employee, user, and supply chain processes. Ours is the only online donation platform that was built for, and is focused on business-to-business implementations, and is available for branded, co-branded or "white label" integration. To summarize:
- Online "plug and play" donation processing platform
- Enables the embedding of an optional philanthropic gift (with or without a matching component) into any type of online transaction or interaction
- Low or no cost to host site, with no technology execution risk and outsourced donation management/tax receipt administration
- Easily integrates into your existing operations through a business facing API (Application Programming Interface)
- Users can create a "personal foundation" by choosing any registered non-profit(s), or pick any subset of that universe
The platform provides a secure, customizable environment to centralize donations, provide visibility and organization for record-keeping and tax receipts, aggregate statistics with friends, co-workers or other groups; create “giving pages” or fundraising gift cards to promote viral growth; and facilitate automated matching or seeding grants to the charities chosen by the individuals, the company, or both.
Our site includes more detail on potential benefits and opportunities, so we won't repeat them all here (see however, Why the World Needs Benevity above, if you're interested).
See Key Benefits of Benevity
Through your choice of Benevity as a platform for embedding an optional charitable gift into your online environment, you can:
- Easily integrate the Benevity functionality into your existing technology with minimal technological or practical risk
- Increase revenue, as customers are more likely to visit and purchase more from companies they perceive as doing good
- Improve accountability and visibility of social investments through a trackable, auditable tool that is directly linked to business drivers
- Gain speedy, cost effective access to the only online donation platform that was built for and is focused on business to business implementations
- Add additional data and metrics to the profiles of your customer, employee and supplier segments, enabling better targeting of offers and rewards
- More easily attract, engage and retain employees as responsible business practices (CSR, CI and sustainability) matter to employees
- Implement automated Matching/Sponsorship opportunities and campaign management, weaving your CSR strategy into the company culture
- Create an additional or new source of "reputational capital"
- Provide your users with a dashboard that enables personalized cause allocations, centralized tax receipt administration and other features, all under your own brand
- Be a good corporate citizen and make a difference in the world by championing online donations and a new low-cost channel that can help a wide breadth of non-profits fund and fulfill their cause mandates
But the short answer to How Benevity Benefits You is: it depends.
Maybe you will attract new customers who want to be associated with a company that values certain causes or empowers their customers to choose. That might be the tipping point to get them to choose yours over a competitive product. Maybe you will find it easier to recruit and retain great workers, or key suppliers. Maybe it is the start of a varied set of tools and initiatives that you will develop around being a sustainable or responsible business. Or maybe, it is another prong in your already sophisticated and effective Responsible Business strategy. Maybe your investments in the non-profit sector will uncover new markets that you hadn't previously considered.
Regardless, we are convinced that you will Do Well By Doing Good.